The Backstory
This One Was Personal
Some of my favorite childhood memories are walking into Toft Dairy's ice cream parlor with my grandparents — picking out a flavor at the counter, then the three of us sitting together in those old wooden seats. The same ones still there today. I grew up in Sandusky, Ohio. Toft's has been part of my life since I was a kid.
Toft's original ice cream parlor. Those wooden seats on the right? Still there today.
When I saw Toft's job posting for a Director of Marketing in June 2024, I didn't apply for the job. I pitched them something different.
"I'm not looking to be your employee. I have an agency. But I know this brand — I grew up with it. Here's what we can do together."
— What I told Toft in our first meeting
Toft hired us to run marketing and support their internal team. We work directly with ownership. One project at a time, through completion — strategy, execution, results, then the next one.
