OUR LONGEST PARTNERSHIP

Ray Fogg Corporate Properties

What started as fixing a gold logo that wouldn't print correctly has become a 20+ year partnership providing marketing management services for one of Cleveland's premier commercial real estate organizations.

20+

Years Together

2005

Partnership Started

100%

Marketing Managed

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The Transformation

What began as a traditional marketing relationship evolved into a comprehensive partnership. Over two decades, Crabtree has built and managed Fogg's digital presence — from brand strategy to lead generation to ongoing optimization.

Where It All Began

A Logo That Wouldn't Print Right

In 2005, Ray Fogg Jr. had a problem. The Fogg logo contained a specific gold color that never printed correctly — whether on signage, vehicle decals, or print materials, the color would come out wrong every single time.

Ray contacted us to see if we could fix this persistent issue and produce some building signage and vehicle decals where the colors actually matched.

Not only did we color-correct the logo, we produced signage for buildings, properties, and commercial real estate holdings. We created vehicle decals for their entire fleet — all with colors that finally matched.

That initial project — what seemed like a simple logo fix — led to a lasting relationship with Ray Fogg Jr., Ray Fogg Corporate Properties, and Ray Fogg Building Methods that has now spanned over 20 years.

What We've Delivered

20+ Years of Full-Stack Marketing

Over the course of our partnership, we've provided a wide range of marketing services for both Ray Fogg Corporate Properties and Ray Fogg Building Methods — from print to digital to promotional products.

Digital Marketing

Built and managed a custom WordPress website with property listing tools.

Custom property management system
Search engine optimization
Social media management
Paid advertising

Print & Collateral

Professional print materials produced over the years.

Direct mail campaigns
Brochures & sales materials
Business cards & stationery
Large format signage

Promotional Products

Branded merchandise and gifts sourced and delivered over the years.

Custom apparel
Promotional products
Gift baskets
Corporate gifts

Signage & Displays

Building and property signage produced throughout the partnership.

Building signage
Real estate signs
Vehicle fleet decals
Illuminated displays

Vendor Negotiations

Getting the best deals and terms.

Contract negotiations
Invoice verification
Third-party coordination
Quality assurance

Team Mentorship

Building internal marketing capability.

Employee training
Marketing education
Process development
Knowledge transfer

Budget Management

Annual marketing budget oversight.

Planned vs. actual tracking
Expense reporting
Accounting coordination
Ownership reporting

Radio Advertising

Full-service radio with Bill Wills.

Media buying & negotiations
Script writing
Talent management (Bill Wills)
Live read coordination

Custom Development

A Website Built for Commercial Real Estate

The latest Fogg website isn't a template — it's a fully custom WordPress build on Bricks Builder, designed specifically for commercial real estate marketing.

The centerpiece is a custom property listing tool that allows Fogg to showcase available properties, manage listings, and generate leads — all without needing developer help for updates.

Built to work the way Fogg works — easy to update, professional presentation, and optimized for the commercial real estate audience.

Need This Kind of Partnership?

From websites to signage to vendor management — we've handled the full stack so you can focus on your business.

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Fogg Builds Ohio - Cleveland Airport Signage

Fogg Builds Rotek - Cleveland Airport Signage

High-Profile Visibility

Airport Signage & Large Format Displays

We handle all aspects of Fogg's airport advertising — the illuminated signage and large format displays that greet travelers throughout the terminal.

This isn't just design work. We manage the entire process:

Negotiate advertising contracts with the airport
Design all creative and artwork
Submit materials to production
Manage the installation process
Review all invoices against contract terms

Every invoice from third-party suppliers gets reviewed to ensure it matches the contract terms and conditions — protecting Fogg from overcharges and billing errors.

One Point of Contact

Complete Third-Party Vendor Management

We manage all of Fogg's marketing vendors — coordinating suppliers, reviewing invoices, and ensuring quality control across every project.

Invoice Review

Every invoice verified for accuracy before approval for payment

Contract Negotiation

Getting the best terms and protecting Fogg's interests

Quality Control

Making sure every deliverable meets brand standards

One Contact

No vendor juggling — everything flows through us

Building Internal Capability

Mentoring the Next Generation

Most recently, we've begun mentoring one of Fogg's employees — helping transform them into a powerful marketing manager who can handle day-to-day needs while we continue to provide strategic oversight.

This is what a true partnership looks like. We're not trying to create dependency. We're helping Fogg build internal capability while remaining available for the complex projects and strategic decisions that benefit from 20+ years of experience.

For over 20 years, we have been helping Fogg with their marketing. It's a true relationship — one founded on trust — and we continue to deliver outstanding results.