A creative B2B promotional campaign that turned a software integration partnership into a memorable, shareable gift experience — from concept development to scaled fulfillment.
50 Packages Executed Flawlessly. In-House. On Time.
A memorable, shareable gift experience that turned a technical partnership into something VPs and CTOs actually cared about. Complete fulfillment and logistics managed by Crabtree — allowing Cirba to focus on what they do best.
Ready to create a memorable campaign for your brand?
Turning a Tech Partnership Into a Memorable Experience
Cirba needed to promote their VMware integration to Fortune 500 IT decision-makers. The challenge: make a complex B2B software message cut through corporate inbox noise. Our solution: premium gifts paired with a creative concept that makes the partnership instantly memorable.
The Creative Concept
"Some Things Are Just Better Together"
PB&J metaphor: just like peanut butter and jelly, Cirba and VMware work independently but are exponentially better together. This made a technical partnership instantly relatable — recipients got something to smile about while receiving a clear product message.
Custom-branded shipping boxes with Cirba logo stickers created anticipation before the box was even opened. "Fragile - Handle with Care" stamps reinforced the premium nature of the contents.
Packaging
Branded Shipping Box
Custom stickers and "Fragile" messaging create anticipation before opening.
Reveal
The Big Reveal
Opening the box reveals the "Better Together" creative concept immediately.
Premium Gift Contents
Gifts Worth Keeping (And Sharing)
We sourced premium gourmet products that reinforced the PB&J metaphor: Squirrel Brand artisan peanut butter and Strawberry Rhubarb Preserves — each tagged with product messaging.
Contents
Premium Gourmet Gifts
Squirrel Brand peanut butter and artisan preserves with branded tags.
The Jelly
Cirba = The Jelly
"Optimizes routing and placement decisions to increase density and balance demand across environments."
The Peanut Butter
VMware = The Peanut Butter
"Automates resource provisioning for private cloud. Operates best when paired with Cirba."
Need a Campaign Like This?
From concept to fulfillment — we handle the details so you can focus on your business.
Every box was hand-assembled and personally addressed in-house — no outsourcing, no generic fulfillment center. Personal packages get opened by the right people.
