7 Locations. 12 Websites. Hundreds of Thousands in Waste.
The Challenge
ICON Golf Cars, a multi-state dealer network with 7+ locations across 5 states, was trapped in vendor chaos. They had 12+ websites scattered across different platforms, none of them working together. Invoices from multiple agencies were incomprehensible. Marketing spend was bleeding out — over $50,000 per month in pure waste with no ROI to show for it. Worse, they were locked into a predatory contract with their primary vendor, unable to escape even though the service was failing.
Complete Marketing Ownership: One System. One Partner. One Point of Contact.
Our Approach
We fought for ICON. First, we helped them escape their vendor contract — a painful but necessary step. Then, we took over complete marketing ownership: consolidated 12 websites into one powerful multi-location platform, rebuilt their advertising from scratch, implemented a lead routing system that actually worked, and created a content engine that keeps leads flowing month after month. Every dollar is tracked. Every result is measurable.
300+ Qualified Leads Per Month. $75 Cost Per Lead. Zero Vendor Chaos.
The Results
Today, ICON generates 300+ qualified leads per month. Their cost per lead dropped below $75. They've eliminated over $53K in monthly waste. And most importantly, they have a predictable marketing system that just works — no more vendor juggling, no more invisible fees, no more wondering where the money went.
By the Numbers
13x
Revenue per marketing dollar
<1
FTE equivalent for full system
300+
Content pieces managed
What System Ownership Looks Like
ICON doesn't have a marketing department. They have us. We manage their entire marketing operation — from brand strategy and content creation to digital campaigns and trade show presence. One point of contact. One accountable partner. No vendor juggling.
This is what it looks like when your marketing partner actually owns the outcome, not just the deliverables.
Social Media Content
Custom graphics produced monthly